Goal:
To create a network of attractions and destinations.
Plan:
Make an interactive "treasure map" that outlines several different teams' adventures. Each destination will have media that is created there.
User Experience:
Audience can see when each group will be at a destination and watch previous media (much like a touring band). By viewing content, consumers will earn gift cards / coupons for the activities.
Monetization:
Businesses will pay for the promotion associated with being on the list.
Merchandise will be created and sold.
While in the area, our teams can pitch digital marketing to businesses and the town itself.
While in the area, our teams can build, buy, or invest in a local business including the creation of a franchise.
Start Up Costs:
Comfortable tour vehicle(s) with mobile office.
Pay for account manager to find businesses that want to participate.
SEO advertising to get the concept in front of people.
Merchandise
Upgraded media equipment
Ongoing Costs:
Advertising
Living expenses including gasoline
Salaries
Replenishing merchandise
Side Note:
This will be done like a reality series, that will air RIGHT AFTER it happens with LIVE previews. It will be super interactive by communicating with fans / followers.
To create a network of attractions and destinations.
Plan:
Make an interactive "treasure map" that outlines several different teams' adventures. Each destination will have media that is created there.
User Experience:
Audience can see when each group will be at a destination and watch previous media (much like a touring band). By viewing content, consumers will earn gift cards / coupons for the activities.
Monetization:
Businesses will pay for the promotion associated with being on the list.
Merchandise will be created and sold.
While in the area, our teams can pitch digital marketing to businesses and the town itself.
While in the area, our teams can build, buy, or invest in a local business including the creation of a franchise.
Start Up Costs:
Comfortable tour vehicle(s) with mobile office.
Pay for account manager to find businesses that want to participate.
SEO advertising to get the concept in front of people.
Merchandise
Upgraded media equipment
Ongoing Costs:
Advertising
Living expenses including gasoline
Salaries
Replenishing merchandise
Side Note:
This will be done like a reality series, that will air RIGHT AFTER it happens with LIVE previews. It will be super interactive by communicating with fans / followers.
More Betterer Inc is a company that focuses on efficiency processes across many niches. Based on systems used in Proctor and Gamble, the company focuses on making things a little more betterer through data analysis and communication. The outline below is a plan for doing the same thing we do every night, Pinky.
Have A Happy Today (Working Title) is a travel show based on highlighting culture in various destination towns and cities. It will serve as entertainment, but also a reference for anyone travelling to an area for vacation, relocation, college, etc. The idea is to travel to each destination and meet with leaders in the community to understand what they want potential visitors to know (and some things they don't). With a back-end team of digital marketing professionals, this tour will also serve as a launching point for various marketing initiatives both for the local businesses and also national sponsors.
Have A Happy Today (Working Title) is a travel show based on highlighting culture in various destination towns and cities. It will serve as entertainment, but also a reference for anyone travelling to an area for vacation, relocation, college, etc. The idea is to travel to each destination and meet with leaders in the community to understand what they want potential visitors to know (and some things they don't). With a back-end team of digital marketing professionals, this tour will also serve as a launching point for various marketing initiatives both for the local businesses and also national sponsors.
- Create videos of our experience in each area, hosted by our group experts
- This show will be produced similarly to Anthony Bourdain, No Reservations: Austin https://www.youtube.com/watch?v=fmWTdJAG7EI
- He focuses on food, but gets a little more cultural. We will have several hosts of the show broken down into sections.
- Example
- Boothbay Harbor, ME: 4 Acorns. A great place to visit or to live.
- Weather: 3 Acorns, it’s really cold a lot, but doesn’t get too hot
- Sports & rec: 4 Acorns water sports are great, close to NE and BOS
- Food & Drink: 4 Acorns, food is good & local beers are good
- Music & Art: 4 Acorns lots of homegrown talent
- Nightlife: 1 Acorn Not much
- Fashion: 2 Acorns Trustafarians - rich people dressing like hobos
- Bicycling: 3 Acorns Several great biking trips, but no bike lanes
- Crime: 3 Acorns A Lady got her car keyed by my store
- Wildcard: 4 Acorns Festival of Lights & such
- There will be one full video that recaps the individual sections, but also the sections will have separate videos and there will be a “making of” focusing on the production & marketing team:
- Hosted on HAVEAHAPPYTODAY.COM or another brand.
- Interview local video production crew to continue doing video in the region under our brand.
- This show will be produced similarly to Anthony Bourdain, No Reservations: Austin https://www.youtube.com/watch?v=fmWTdJAG7EI
- Meet with town managers about tourism marketing
- Info placed on Fusioniche.com or a different domain
- Similar to and/or a part of https://destinationsinternational.org/
- Sell & Create unique town apps
- Private Photo sharing
- Families can upload their photos into folders and then privately share with each other and other friends and family that weren’t on the trip with a link.
- Digital tour guide
- Step 1, Enter your dates
- Step 2, enter your interests
- Outdoor Adventure, Fine Dining, Privacy, Low Budget
- Step 3, Book your experiences (with expiring discount)
- Public ratings (private ratings)
- Can be shared with other users of the app or saved for next visit
- Discounts on attractions
- Private Photo sharing
- Direct specific businesses to their respective niche site
- www.TattooedFusion.com for tattoo shops, etc.
- Create SEO packages for specific businesses in the towns.
- Listed in articles (buzzfeed, etc.) about topics
- Top 10 places to bicycle in Maine
- 5 Things you MUST do before leaving BBH, ME
- Provide virtual assistant, accountant, and corporate law service.
- Listed in articles (buzzfeed, etc.) about topics
- Sign Artists to record label
- SandMPromotions.com or something similar
- Run their Merchandising through our Screen Printing Company
- Use local production companies for their videos and audio recording*.
- Info placed on Fusioniche.com or a different domain
- Electric Bicycle Sales
- Use our wholesale pricing and awesomeness to set up e-bikes in cities
- Create a local cookbook that has a coloring sheet and cooking video
- Chef David
- Interview employees to be our local plants for video marketing & product sales
- Give online training course and weekly meetings
- Other support businesses used
- www.Discountmugs.com affiliate printing service
- www.BiznessApps.com white label app development
- Our own liquor brand
- www.lifeleadership.com/ professional development series
- www.WorldVentures.com travel agency
- Other independent contracting
- Our own Fashion line
- Community driven organizations
- Steps (Some have been completed)
- Create materials needed to sell the service
- Outline of project, pricing & contracts, Pilot Episode
- Make budget and secure start up costs
- Have SUPER AWESOME PERSON set up schedule & travel arrangements
- Connect with a town manager, and leaders in each category
- Schedule to move with the weather
- Schedule to coordinate with top events
- 6-12 months in advance for big things and fill in smaller when it’s closer
- EX: Cleveland is booked for September 2018, Then dissected into west side, east side, to spend a couple weeks there.
- Have a group meeting on the 1st day going over everything with anyone involved
- Do the Things
- Have SUPER AWESOME PERSON do billing & accounting
- Video-Edit the Things, Write the articles, Build the websites
- Advertise the content
- Follow Up with businesses and towns
- Create Spin Off Teams to cover more ground in faster period of time.
- Buy Businesses in areas we promote
- Create materials needed to sell the service
- Cast & Crew (Many of these will mesh together aka “Many Hats”) Additionally, some of these will be new people (as opposed to travelling with the crew) based on the location. So some people will travel in just the New England Market, and not Midwest.
- Matt Tyrrell as Himself lol
- Fashion Expert
- Food & Drink Expert
- Bartender
- Circusy Person / Hooper
- Bicycle trip Leader
- Sports & Rec Fan
- Musician
- Video Editor
- Graphics, Web, & App Designer
- Bookkeeper
- Reception
- Mechanic
- Driver
- Security
- Leadership Skills Consultant
- More TBA